The first Quang Nam Culinary Culture Festival 2023 successfully applied digital transformation

The 1st Quang Nam Culinary Culture Festival in 2023 concluded successfully and attracted the attention of thousands of tourists

With the theme 'Delicious Dishes of Quang Nam,' the 1st Quang Nam Culinary Culture Festival 2023 was organized to honor, preserve, and promote the cultural and culinary heritage while introducing and showcasing the unique tourism products and image of Quang Nam Province to both domestic audiences and international tourists.

The Quang Nam Culinary Culture Festival 2023 took place over three days, from December 30, 2023, to January 1, 2023, in Hoi An City, Quang Nam Province. The event featured the participation of 50 booths from various provinces and cities, including Da Nang, Quang Nam, Hue, Binh Dinh, and others.

During the closing ceremony, the organizers shared that within the framework of this year's Quang Nam culinary festival, several outstanding activities had taken place. These included cultural performances, lion dances to kick off the event, booth activities, culinary exchanges with five cities and two countries, Quang-style noodle cooking lessons for politicians, culinary culture seminars, and a night to honor arts and culture.

Particularly noteworthy, this year's festival incorporated exciting activities and new digital transformations that attracted thousands of visitors to explore, experience, and indulge in the festivities. This signals a positive indication of the event's success and serves as a foundation for future promotional, promotional, and tourism development activities in Quang Nam Province.

Special Features of the First Quang Nam Culinary Culture Festival 2023

According to the organizers, this year's Quang Nam Cultural and Culinary Festival places a strong emphasis on environmental protection, food safety, and digital transformation, making it the first cashless culinary cultural festival in Quang Nam.

Throughout the festival, ensuring food safety and hygiene is a top priority and is rigorously enforced. The festival organizers have established strict standards to ensure that all ingredients used in food meet safety and quality standards.

During the festival, food safety and hygiene will be closely monitored throughout the ingredient selection, food processing, and waste management processes. The festival also advocates for the use of eco-friendly materials instead of plastic bags.

Furthermore, this year's festival has officially embraced technology in its organization, operation, and management, transforming it into the first cashless culinary festival in Quang Nam. The festival organizers have partnered with VietISO Corporation to implement a smart ticketing system through the use of the iTourism digital platform.

QR codes will be used extensively throughout the festival via the SmartDex smart ticketing system and iTourism digital platform. The application of digital transformation technology at this year's festival has provided many conveniences for both tourists and organizers:

Easy ticket booking: Through the iTourism app, visitors from all over the country can book tours within minutes. Via the iTourism digital platform, visitors can purchase tickets online and receive their personalized QR code directly through the platform or via email.

Convenient payment methods for visitors: Throughout the festival, visitors will not need to use cash and can make payments directly and swiftly through QR codes on the app or physical paper tickets when purchasing products at the festival. Visitors can also check their voucher numbers or request refunds through their QR code.

Quickly check voucher balance: When attending festivals and conducting festival-related transactions, visitors can check their remaining balance through their QR code. There will be two methods to check the balance. Visitors can check directly on the application once they have downloaded and used the iTourism Digital Platform app. For visitors who have not downloaded and used the iTourism Digital Platform app, they can present their personal QR code on the paper ticket to the organizing committee to check the remaining balance.

Refund option for unused vouchers: For those visitors who no longer wish to use their voucher and want a refund, they can contact the organizing committee if they have not yet installed the iTourism Digital Platform app. As for visitors who have downloaded the app, they can request a refund directly through the application. Simply enter the account number, and the remaining balance will be transferred to the visitor's account."

Optimized festival management: Organizers can track the number of users generated during the event to accurately determine the number of participating tourists and monitor the revenue of the booths throughout the festival.

Streamlined sales process: Through digital menus and QR code payments, order creation for visitors will be faster and more accurate. Booths can also track their actual revenue through automatically stored payment transaction data on the iTourism digital platform.

In summary, the 1st Quang Nam Culinary Culture Festival 2023 was a resounding success, marked by cultural richness, culinary diversity, and a forward-thinking embrace of digital technology. This event has laid a solid foundation for future promotional and tourism development initiatives in Quang Nam Province, ensuring that the region's cultural and culinary heritage continues to shine on the global stage.

By integrating technology into the organization of traditional festivals in Quang Nam, this is not only a step forward in facilitating the festival organizing process but also a catalyst for the digital transformation of the tourism industry in Quang Nam province specifically and Vietnam as a whole, addressing the national digital transformation needs.